How customer novelty seeking influences customer CSR perceptions
نویسندگان
چکیده
منابع مشابه
On-site Customer Perceptions in Scrum Projects
In recent years, agile development methodologies have attracted great attention. Although the success of agile development projects depends considerably on the willingness of customers to actively participate, little research has examined which factors of such methodologies customers perceive as benefits or drawbacks. Employing an exploratory, primarily qualitative study design and the Diffusio...
متن کاملHow Kinetic Property Shapes Novelty Perceptions
This paper demonstrates a new substantive finding kinetic property in advertising, defined as direction changes in the paths of moving on-screen ad elements, enhances consumer judgments of product novelty. Across six studies, we first outline an inference-based theory as to why the novelty-enhancing effect of kinetic property manifests – kinetic property generates impressions of how visually li...
متن کاملHow Customer Participation can Drive Repurchase Intent
The purpose of this paper is to examine the impact of customer participation in the service delivery process by designing and testing an empirical model with the customers’ point of view in mind. Data are collected in the context of professional financial insurance services. The proposed model is analyzed with partial least squares (PLS) path modeling in SmartPLS 2.0 software. The results of th...
متن کاملCustomer Net A Customer Net D Customer Net C Customer Net
As IP technologies providing both tremendous capacity and the ability to establish dynamic secure associations between endpoints emerge, Virtual Private Networks (VPNs) are going through dramatic growth. The number of endpoints per VPN is growing and the communication pattern between endpoints is becoming increasingly hard to forecast. Consequently , users are demanding dependable, dynamic con-...
متن کاملGhrelin Influences Novelty Seeking Behavior in Rodents and Men
Recent discoveries indicate an important role for ghrelin in drug and alcohol reward and an ability of ghrelin to regulate mesolimbic dopamine activity. The role of dopamine in novelty seeking, and the association between this trait and drug and alcohol abuse, led us to hypothesize that ghrelin may influence novelty seeking behavior. To test this possibility we applied several complementary rod...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Marketing Intelligence & Planning
سال: 2015
ISSN: 0263-4503
DOI: 10.1108/mip-07-2014-0140